{"id":644,"date":"2018-09-11T20:13:09","date_gmt":"2018-09-11T20:13:09","guid":{"rendered":"https:\/\/www.hksinc.com\/?post_type=service&#038;p=644"},"modified":"2025-06-24T15:09:40","modified_gmt":"2025-06-24T15:09:40","slug":"experiential-branding","status":"publish","type":"service","link":"https:\/\/www.hksinc.com\/what-we-do\/services\/experiential-branding\/","title":{"rendered":"Experiential Branding"},"content":{"rendered":"\t<div class=\"page-hero-overlay is-style-light alignfull\">\n\t\t<div class=\"page-hero-overlay__wrap\">\n\t\t\t<div class=\"hero-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-media__video-wrap \">\n\t\t\t\t\t\t\t<video muted loop autoPlay playsinline>\n\t\t\t\t\t\t\t\t<source src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/ExperientialBranding_hero_1.mp4\" type=\"video\/mp4\" poster=\"\" \/>\n\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"page-hero-overlay__title-wrap\">\n\t\t\t\t<div class=\"page-hero-overlay__title-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"page-hero-overlay__type\">\n\t\t\t\t\t\t\tServices\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h1 class=\"page-hero-overlay__title rich-text--reset\">\n\t\t\t\t\t\tExperiential Branding\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"page-hero-overlay__content\">\n\t\t\t<div class=\"page-hero-overlay__content-wrap\">\n\t\t\t\t<div class=\"page-hero-overlay__content-inner\">\n\t\t\t\t\t\n\n<p>We enable brands to leverage place for strategic advantage. Through experiential branding, we address challenges that include: winning top talent, improving the patient experience, elevating sales, enhancing employee engagement, and promoting a new offering. Our multi-faceted design team provides environmental branding, brand identity, signage &amp; wayfinding, and digital experience design services to clients across markets including commercial, sports, entertainment, museums, mixed-use, hospitality, health, and education.<\/p>\n\n\n\t<div>\n\t\t<a href=\"\/people-directory\/?active=all-people&#038;services=experiential-branding\" class=\"cta-link cta-link--black-on-light \" rel=\"noopener noreferrer\" data-js-gtm-label=\"Meet The Team\">\n\t\t\tMeet The Team\t\t\t\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div>\n\t\t<a href=\"\/search\/?contentTypes=case-studies&#038;services=experiential-branding\" class=\"cta-link cta-link--black-on-light \" rel=\"noopener noreferrer\" data-js-gtm-label=\"See More Projects\">\n\t\t\tSee More Projects\t\t\t\t\t<\/a>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hero-jump-links\">\n\t\t\t\t<div class=\"hero-jump-links__wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"page-hero-overlay__side-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"type--c6-no-res type--rolling-stone page-hero-overlay__side-content__title\">Business Contact<\/h2>\n\t\t\t\t\t\t\t<div class=\"page-hero-overlay__business-contact-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<address class=\"page-hero-overlay__business-contact\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"contact-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"type--ebony-clay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"link-underline type--c6-no-res\" rel=\"noopener noreferrer\" href=\"https:\/\/www.hksinc.com\/people\/tony-laporte\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTony LaPorte\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"type--no-line-height\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#hks-modal-popup-contact\" class=\"link-underline type--c6-no-res js-contact-details-modal\" target=\"_self\" rel=\"\" data-details=\"eyJuYW1lIjoiVG9ueSBMYVBvcnRlIiwiZW1haWwiOiJ0bGFwb3J0ZUBoa3NpbmMuY29tIn0=\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tContact\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/address>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-jump-link__separator\">\n\t\t\t\t\t\t\t\t<div class=\"type--rolling-stone type--c6-no-res\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/#services\"><span class=\"link-arrow type--c6-no-res\">\n\t\t\t\t\t\t\t\tSee All Our Services<\/span><\/a><br \/><a href=\"https:\/\/www.hksinc.com\/careers\/\"><span class=\"link-arrow type--c6-no-res\">\n\t\t\t\t\t\t\t\tJoin Our Team<\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t<section class=\"masonry-grid rich-text--reset alignwide\">\n\t\t\n\t<ul class=\"masonry-grid__item is-style-align-right masonry-grid__item--2-col\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/expedia-group\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2-1024x674.jpg\" class=\"\" alt=\"Expedia Group\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/expedia-b3-2.jpg 2036w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tExpedia Group\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 73579 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/promedica-headquarters\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"2036\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg\" class=\"\" alt=\"ProMedica Headquarters\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 150w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2017\/10\/prromedica2.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tProMedica Headquarters\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 4152 -->\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item is-style-align-right masonry-grid__item--2-col\">\n\t\t\n\n<div class=\"wp-block-group masonry-grid__card-heading is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"masonry-grid__heading type--a1 is-style-h3\">Empathy and wonder guide us to design unique experiences that create lasting connections between people, place and brand.<\/p>\n<\/div>\n\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/duff-phelps\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1221\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg\" class=\"\" alt=\"Duff &amp; Phelps\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/01\/DuffPhelps_body3-1.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDuff &amp; Phelps\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 76438 -->\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item  masonry-grid__item--3-col\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/gen-silicon-valley-hub-site\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"2036\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg\" class=\"\" alt=\"Gen Silicon Valley Hub Site\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 150w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/09\/GenHQ-S.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGen Silicon Valley Hub Site\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 75683 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/tony-laporte\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"2036\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg\" class=\"\" alt=\"Tony LaPorte\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 150w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/08\/TonyLaport2.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPeople\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTony LaPorte, Director of Brand Experience \n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 43936 -->\n\t\n\n\t<section class=\"quote-block masonry-grid__card masonry-grid__card-quote\">\n\t\t<div class=\"quote-block__container\">\n\t\t\t<div class=\"quote-block__text\">\n\t\t\t\t\t\t\t<blockquote class=\"quote-block__quote\">\n\t\t\t\t\tYour story matters. We help you share your story with the people most important to your organization.\t\t\t\t<\/blockquote>\n\t\t\t\n\t\t\t\t\t\t\t<cite class=\"quote-block__citation\">\n\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/tony-laporte\/\">Tony LaPorte<\/a><br \/>Director of Brand Experience\t\t\t\t<\/cite>\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item  masonry-grid__item--full\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/sofi-stadium\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg\" class=\"\" alt=\"SoFi Stadium\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2020\/09\/sofi_H.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSoFi Stadium\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 11022 -->\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item is-style-align-right masonry-grid__item--3-col\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/bryan-berg\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"2036\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg\" class=\"\" alt=\"Bryan Berg\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 150w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/Bryan-Berg.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPeople\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBryan Berg, Studio Design Leader, Brand Experience\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 73547 -->\n\t\n\n\t<section class=\"quote-block masonry-grid__card masonry-grid__card-quote\">\n\t\t<div class=\"quote-block__container\">\n\t\t\t<div class=\"quote-block__text\">\n\t\t\t\t\t\t\t<blockquote class=\"quote-block__quote\">\n\t\t\t\t\tEverything we do begins with listening to our clients. We seek a deep understanding of their brand and its audience so we can visually communicate and infuse the ethos of their purpose into the built environment.\t\t\t\t<\/blockquote>\n\t\t\t\n\t\t\t\t\t\t\t<cite class=\"quote-block__citation\">\n\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/bryan-berg\/\">Bryan Berg<\/a>, <br>Studio Design Leader, Brand Experience\t\t\t\t<\/cite>\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/brain-building-exhibit\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg\" class=\"\" alt=\"Brain Building Exhibit\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/01\/brainHealth-H.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrain Building Exhibit\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 73614 -->\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item  masonry-grid__item--full\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/hks-singapore\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg\" class=\"\" alt=\"HKS Singapore\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2024\/11\/Singapore.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHKS Singapore\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 76094 -->\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item  masonry-grid__item--3-col\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/hks-atlanta\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/00300-020_001_medium-683x1024.jpg\" class=\"\" alt=\"HKS Atlanta\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/00300-020_001_medium.jpg 683w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/00300-020_001_medium.jpg 200w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/00300-020_001_medium.jpg 750w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHKS Atlanta\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 72464 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/andrea-guzman\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB-scaled.jpg\" class=\"\" alt=\"Andrea Guzman\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB-scaled.jpg 2560w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 150w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2025\/02\/Andrea-Guzman_WEB.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPeople\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAndrea Guzman, Sr. Wayfinding Strategist\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 76514 -->\n\t\n\n\t<section class=\"quote-block masonry-grid__card masonry-grid__card-quote\">\n\t\t<div class=\"quote-block__container\">\n\t\t\t<div class=\"quote-block__text\">\n\t\t\t\t\t\t\t<blockquote class=\"quote-block__quote\">\n\t\t\t\t\tWayfinding is critical to brand experience. We look beyond signage to consider how the built environment, digital applications, operational and organizational influences impact a successful wayfinding journey. \u00a0\u00a0\t\t\t\t<\/blockquote>\n\t\t\t\n\t\t\t\t\t\t\t<cite class=\"quote-block__citation\">\n\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/andrea-guzman\/\">Andrea Guzman<\/a>, <br>Sr. Wayfinding Strategist\t\t\t\t<\/cite>\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\t<\/ul>\n\t\n\n\t<ul class=\"masonry-grid__item  masonry-grid__item--2-col\">\n\t\t\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/hks-new-york\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg\" class=\"\" alt=\"HKS New York\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/09\/hks-nyc-H.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHKS New York\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 72835 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item masonry-grid__card\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/how-we-think\/reports\/getting-to-a-brain-healthy-workplace\/\" class=\"grid-card__link-wrapper\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg\" class=\"\" alt=\"Getting to a Brain Healthy Workplace\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2023\/02\/MicrosoftTeams-image-42-1.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tReport\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGetting to a Brain Healthy Workplace\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 58574 -->\n\t\n\t<\/ul>\n\t\n\t<\/section>\n\t\n\n\n<p><\/p>\n","protected":false},"menu_order":0,"template":"","class_list":["post-644","service","type-service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiential Branding | HKS Architects<\/title>\n<meta name=\"description\" content=\"HKS&#039; 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