{"id":32033,"date":"2020-04-06T14:53:01","date_gmt":"2020-04-06T14:53:01","guid":{"rendered":"https:\/\/www.hksinc.com\/?post_type=case_study&#038;p=32033"},"modified":"2024-11-06T14:55:19","modified_gmt":"2024-11-06T14:55:19","slug":"simpli-fi","status":"publish","type":"case_study","link":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/","title":{"rendered":"Simpli.fi"},"content":{"rendered":"\n\t<div class=\"article-hero-title rich-text--reset alignwide article-hero-title--cs\">\n\t\t<div class=\"article-hero-title__media article-hero-title--align-full\">\n\t\t\t<div class=\"article-hero-title__media-wrapper\">\n\t\t\t\t<div class=\"img hks-image-wrapper article-hero-title__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg\" class=\"hero-media__image img \" alt=\"\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 2464w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 1536w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-H.jpg 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-hero-title__content-wrap\">\n\t\t\t<div class=\"article-hero-title__content\">\n\t\t\t\t<div class=\"article-hero-title__content-inner article-hero-title__content-inner--case-study\">\n\t\t\t\t\t<span class=\"article-hero-title__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<h1 class=\"article-hero-title__title\">\n\t\t\t\t\t\tSimpli.fi\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"article-hero-title__subtitle\">\n\t\t\t\t\t\tNew Simpli.fi Headquarters Make History Part of the Future\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"article-hero-title__subtext\">\n\t\t\t\t\t\t\tFort Worth, Texas, USA\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t<address class=\"article-hero-title__byline\">\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/address>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"article-hero-title__content-rail rich-text\">\n\t\t\t\t\t\t\t\t\t\t<hr class=\"article-hero-title__quick-links-divider is-hidden-lg\">\n\t\t\t\t\t<div class=\"post-social-share\">\n\t\t\t\t\t\t\n<p class=\"post-social-share__label\">Share<\/p>\n<ul class=\"post-social-share__lists\">\n\t<li>\n\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.hksinc.com%2Fwhat-we-do%2Fprojects%2Fsimpli-fi%2F&#038;text=Simpli.fi&#038;via=hksarchitects\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-underline\">\n\t\t\t<span class=\"icon icon-social-x\"><\/span>\n\t\t\t<span class=\"screen-reader-text\">Share on X<\/span>\n\t\t<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https%3A%2F%2Fwww.hksinc.com%2Fwhat-we-do%2Fprojects%2Fsimpli-fi%2F&#038;summary=Simpli.fi\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-underline\">\n\t\t\t<span class=\"icon icon-social-linkedin\"><\/span>\n\t\t\t<span class=\"screen-reader-text\">Share on LinkedIn<\/span>\n\t\t<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.hksinc.com%2Fwhat-we-do%2Fprojects%2Fsimpli-fi%2F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-underline\">\n\t\t\t<span class=\"icon icon-social-facebook\"><\/span>\n\t\t\t<span class=\"screen-reader-text\">Share on Facebook<\/span>\n\t\t<\/a>\n\t<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<nav class=\"article-hero-title__quick-links\" aria-label=\"Practices quick links\">\n\t\t\t\t\t\t\t\t<hr class=\"article-hero-title__quick-links-divider is-hidden-lg\">\n\t\t\t\t\t\t\t\t<p class=\"is-style-eyebrow\">Practice<\/p>\n\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"is-style-eyebrow\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"link-underline\" rel=\"noopener noreferrer\" href=\"\/what-we-do\/practices\/office\/\">\n\t\t\t\t\t\t\t\t\t\t\tOffice\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/nav>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<nav class=\"article-hero-title__quick-links\" aria-label=\"Services quick links\">\n\t\t\t\t\t\t\t\t<hr class=\"article-hero-title__quick-links-divider\">\n\t\t\t\t\t\t\t\t<p class=\"is-style-eyebrow\">Services<\/p>\n\t\t\t\t\t\t\t\t<ul class=\"type--rolling-stone\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"is-style-eyebrow\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"link-underline\" rel=\"noopener noreferrer\" href=\"\/what-we-do\/services\/interiors\/\">\n\t\t\t\t\t\t\t\t\t\t\tInterior Design\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"is-style-eyebrow\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"link-underline\" rel=\"noopener noreferrer\" href=\"\/what-we-do\/services\/structural-engineering\/\">\n\t\t\t\t\t\t\t\t\t\t\tStructural Engineering\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t<hr class=\"article-hero-title__quick-links-divider is-hidden-lg\">\n\t\t\t\t\t\t\t<\/nav>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\n<div class=\"wp-block-group is-style-vertical-rule is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-h4\">The Challenge<\/h2>\n\n\n\n<p>Simpli.fi is a progressive and creative Fort Worth-based firm that specializes in localized internet advertising analytics. The firm asked HKS to help redesign its new headquarters in a century-old mule barn located in the historic Fort Worth Stockyards. The HKS design team was challenged to maintain the raw character and authentic history of the barn, while bringing 21st century energy, equity and a sense of community to the new workspace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-h4\">The Design Solution<\/h2>\n\n\n\n<p>Through several charrettes and design sessions, the team followed a handful of guiding principles throughout the project:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only glass walls will come in contact with existing brick walls<\/li>\n\n\n\n<li>Rooms will be located under haylofts to keep workstations under the double height space<\/li>\n\n\n\n<li>Ceiling tiles in rooms under the haylofts shall be pulled back to show the hayloft above<\/li>\n<\/ul>\n\n\n\n<p>To maintain the historical features of the space, original metal doors were anchored in place, demolished brick was re-used and a handful of original windows facing Mule Alley were kept in place. New materials were introduced only when necessary, meaning the natural elements of brick and concrete were honestly showcased in the space, saving the client both time and money. And when new materials were used, they were carefully handpicked and reviewed to best compliment the site and ensure that they were environmentally friendly.<\/p>\n\n\n\n<p>The team partnered with key consultants to design a space that meets modern-day energy codes. The barn&#8217;s beautiful clerestory windows were updated to be more energy efficient. There is also plenty of natural light, which reduced electrical lighting needs while still ensuring quality light, with automatic shades ensuring visual comfort throughout the day. Overall, the project achieved 30% more efficient lighting than the code required.<\/p>\n\n\n\n<p>Simpli.fi\u2019s huge new workspace (80,000 sf) allows all employees to sit in the same size workstations on the same level, providing a sense of connectivity and community. The sense of community is also enhanced by using larger gathering spaces, which breaks down silos between teams and brings everyone together through movement and casual interactions. Restorative and focus areas placed throughout the workplace allow employees to recharge and choose how they want to work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-h4\">The Design Impact<\/h2>\n\n\n\n<p>The Fort Worth Stockyards receive more than 3 million visitors annually. Simpli.fi\u2019s location along Mule Alley, the main travel route connecting East Exchange Avenue with the Stockyards\u2019 newly renovated retail and office spaces, provides a sizzling sense of updated energy and community for the area, including for the company\u2019s new office space and its employees. In addition to access to restaurants and entertainment, the location affords Simpli.fi employees proximity to a walking path and river near the barns that gives them a convenient outdoor break space.<\/p>\n\n\n\n<p>HKS designers worked closely with the client and Stockyard\u2019s management to create a clean, simple, fun and refreshed site that activated an underutilized space without competing with the building\u2019s historic existing western heritage architecture.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1358\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg\" alt=\"\" class=\"wp-image-32037\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1358\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg\" alt=\"\" class=\"wp-image-32038\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b2.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group case-studies-list is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-h3\">Project Features<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-body-lg\">\n<li>80,000 sf (7,432 meters)<\/li>\n\n\n\n<li>Collaborative rooms<\/li>\n\n\n\n<li>Mezzanine design<\/li>\n\n\n\n<li>Multi-function spaces<\/li>\n\n\n\n<li>Integration with existing materials<\/li>\n\n\n\n<li>Walker &amp; Trench duct system<\/li>\n\n\n\n<li>Interior branding\/identity<\/li>\n\n\n\n<li>Open offices<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group case-studies-list is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-h3\">Awards<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-body-lg\">\n<li>2021 Professional Excellence Award, Historic Adaptive Reuse (CoreNet Global)<\/li>\n\n\n\n<li>2021 Silver Winner, Corporate Offices less than 10,000 sqm (World Interior News)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1359\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg\" alt=\"\" class=\"wp-image-32039\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b3.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1221\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg\" alt=\"\" class=\"wp-image-32042\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b4.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1358\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg\" alt=\"\" class=\"wp-image-32040\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b5.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-vertical-spacing-tight\"><img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"1213\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg\" alt=\"\" class=\"wp-image-32041\" srcset=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg 2036w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg 300w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg 1024w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg 768w, https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b6.jpg 1536w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide entry-content--default wp-block-hks-related-content is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-group wp-block-hks-related-content__heading is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"is-style-eyebrow\">Explore Further<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-h1\">Related Content<\/h2>\n<\/div>\n\n\n\t<section class=\"hks-grid-posts post-grid rich-text--reset hks-grid-posts--has-columns hks-grid-posts--columns-3 alignfull\">\n\t\t\t\t<div class=\"post-grid\">\n\t\t<ul class=\"post-grid__inner \">\n\t\t\t\t\t\t\t\t\t\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/our-offices\/fort-worth\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/fortworth-hero2020-hero.jpg\" class=\"\" alt=\"Fort Worth\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tOffice\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFort Worth\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 522 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/services\/interiors\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"850\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/interiors-W.png\" class=\"\" alt=\"Interior Design\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tService\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tInterior Design\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 652 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/promedica-headquarters\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/10\/ProMedicaHQ_01.jpg\" class=\"\" alt=\"ProMedica Headquarters\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tProMedica Headquarters\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 4152 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/practices\/office\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/Commercial_01-1024x555.jpg\" class=\" wp-post-image\" alt=\"Office\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPractice\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOffice\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 607 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/gracie-andraos\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"850\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/gracie-andraos2.jpg\" class=\"\" alt=\"Gracie Andraos\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPeople\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"grid-card__title is-style-h5\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGracie Andraos\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<address class=\"grid-card__profile\">\n\t\t\t\t\t\t\t\t<p>Studio Practice Leader, Interiors <\/p>\n<p>Principal<\/p>\n<p>RID, ASID, IIDA, Assoc. AIA<\/p>\n<p>&nbsp;<\/p><p>Dallas<\/p>\t\t\t\t\t\t\t<\/address>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 813 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/confidential-financial-institution-regional-headquarters\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/10\/JPMorgan_01.jpg\" class=\"\" alt=\"Confidential Financial Institution Regional Headquarters\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConfidential Financial Institution Regional Headquarters\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 4587 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/confidential-lean-executive-headquarters\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2019\/11\/Caterpillar.jpg\" class=\"\" alt=\"Confidential Lean Executive Headquarters\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConfidential Lean Executive Headquarters\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 8370 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/capital-brands-headquarters\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1336\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/10\/CapitalBrands_Headquarters_01.jpg\" class=\"\" alt=\"Capital Brands Headquarters\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tProject\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__title\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCapital Brands Headquarters\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 3697 -->\n\t\n\n\t<li class=\"grid-curated post-grid__item\">\n\t\t\t\t\t<article class=\"grid-card\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hksinc.com\/people\/dan-getz\/\" class=\"grid-card__link-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card__thumbnail\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2036\" height=\"850\" src=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2018\/09\/dan-getz2.jpg\" class=\"\" alt=\"Dan Getz\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<header class=\"grid-card__header\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"grid-card__category\">\n\t\t\t\t\t\t\t\tPeople\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"grid-card__title is-style-h5\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDan Getz\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<address class=\"grid-card__profile\">\n\t\t\t\t\t\t\t\t<p>Global Practice Director, Structures<\/p>\n<p>Partner<\/p>\n<p>PE<\/p>\n<p>&nbsp;<\/p><p>Dallas<\/p>\t\t\t\t\t\t\t<\/address>\n\t\t\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/li>\n\t<!-- See More Placeholder 1115 -->\n\t\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t<\/div>\n","protected":false},"menu_order":0,"template":"","section":[],"class_list":["post-32033","case_study","type-case_study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simpli.fi | HKS Architects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simpli.fi | HKS Architects\" \/>\n<meta property=\"og:description\" content=\"The Challenge Simpli.fi is a progressive and creative Fort Worth-based firm that specializes in localized internet advertising analytics. The firm asked HKS to help redesign its new headquarters in a century-old mule barn located in the historic Fort Worth Stockyards. The HKS design team was challenged to maintain the raw character and authentic history of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/\" \/>\n<meta property=\"og:site_name\" content=\"HKS Architects\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HKSArchitects\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T14:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@hksarchitects\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/\",\"url\":\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/\",\"name\":\"Simpli.fi | HKS Architects\",\"isPartOf\":{\"@id\":\"https:\/\/www.hksinc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg\",\"datePublished\":\"2020-04-06T14:53:01+00:00\",\"dateModified\":\"2024-11-06T14:55:19+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage\",\"url\":\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg\",\"contentUrl\":\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg\",\"width\":2036,\"height\":1358},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hksinc.com\/#website\",\"url\":\"https:\/\/www.hksinc.com\/\",\"name\":\"HKS | Architects & Designers\",\"description\":\"HKS is an award-winning global architecture, interior design, planning and advisory firm. We create places noted for their beauty and performance.\",\"publisher\":{\"@id\":\"https:\/\/www.hksinc.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hksinc.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hksinc.com\/#organization\",\"name\":\"HKS Architects\",\"url\":\"https:\/\/www.hksinc.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hksinc.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2021\/02\/cropped-icon-512x512-1.png\",\"contentUrl\":\"https:\/\/www.hksinc.com\/wp-content\/uploads\/2021\/02\/cropped-icon-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"HKS Architects\"},\"image\":{\"@id\":\"https:\/\/www.hksinc.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HKSArchitects\/\",\"https:\/\/x.com\/hksarchitects\",\"https:\/\/www.instagram.com\/hksarchitects\/\",\"https:\/\/www.linkedin.com\/company\/hks\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Simpli.fi | HKS Architects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/","og_locale":"en_US","og_type":"article","og_title":"Simpli.fi | HKS Architects","og_description":"The Challenge Simpli.fi is a progressive and creative Fort Worth-based firm that specializes in localized internet advertising analytics. The firm asked HKS to help redesign its new headquarters in a century-old mule barn located in the historic Fort Worth Stockyards. The HKS design team was challenged to maintain the raw character and authentic history of [&hellip;]","og_url":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/","og_site_name":"HKS Architects","article_publisher":"https:\/\/www.facebook.com\/HKSArchitects\/","article_modified_time":"2024-11-06T14:55:19+00:00","og_image":[{"url":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@hksarchitects","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/","url":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/","name":"Simpli.fi | HKS Architects","isPartOf":{"@id":"https:\/\/www.hksinc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage"},"image":{"@id":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg","datePublished":"2020-04-06T14:53:01+00:00","dateModified":"2024-11-06T14:55:19+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hksinc.com\/what-we-do\/projects\/simpli-fi\/#primaryimage","url":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg","contentUrl":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2022\/04\/cs-simplifi-b1.jpg","width":2036,"height":1358},{"@type":"WebSite","@id":"https:\/\/www.hksinc.com\/#website","url":"https:\/\/www.hksinc.com\/","name":"HKS | Architects & Designers","description":"HKS is an award-winning global architecture, interior design, planning and advisory firm. We create places noted for their beauty and performance.","publisher":{"@id":"https:\/\/www.hksinc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hksinc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hksinc.com\/#organization","name":"HKS Architects","url":"https:\/\/www.hksinc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hksinc.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2021\/02\/cropped-icon-512x512-1.png","contentUrl":"https:\/\/www.hksinc.com\/wp-content\/uploads\/2021\/02\/cropped-icon-512x512-1.png","width":512,"height":512,"caption":"HKS Architects"},"image":{"@id":"https:\/\/www.hksinc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HKSArchitects\/","https:\/\/x.com\/hksarchitects","https:\/\/www.instagram.com\/hksarchitects\/","https:\/\/www.linkedin.com\/company\/hks\/"]}]}},"relationships":{"case_study_service_case_study-service":{"rel_key":"case_study_service_case_study-service","rel_type":"post-to-post","rel_name":"case_study-service","object_type":"post","labels":{"name":"Services"},"enable_ui":true,"sortable":false,"post_type":["service"]},"case_study_practice_case_study-practice":{"rel_key":"case_study_practice_case_study-practice","rel_type":"post-to-post","rel_name":"case_study-practice","object_type":"post","labels":{"name":"Practices"},"enable_ui":true,"sortable":false,"post_type":["practice"]},"case_study_office_case_study-office":{"rel_key":"case_study_office_case_study-office","rel_type":"post-to-post","rel_name":"case_study-office","object_type":"post","labels":{"name":"Offices"},"enable_ui":true,"sortable":false,"post_type":["office"]}},"_links":{"self":[{"href":"https:\/\/www.hksinc.com\/wp-json\/wp\/v2\/case_study\/32033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hksinc.com\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.hksinc.com\/wp-json\/wp\/v2\/types\/case_study"}],"wp:attachment":[{"href":"https:\/\/www.hksinc.com\/wp-json\/wp\/v2\/media?parent=32033"}],"wp:term":[{"taxonomy":"section","embeddable":true,"href":"https:\/\/www.hksinc.com\/wp-json\/wp\/v2\/section?post=32033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}